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Hitting the market in 2016, Honey Baby Naturals has certainly become the bee’s knees, securing Target, Walmart, Sally Beauty, CVS, Rite Aid and several hundred independent beauty retailers nationwide. Former chemical engineer, Aisha Ceballos-Crump created the products to meet the various needs for her three kids‘ unique hair textures.


Her own homemade products stemmed from her grandmother‘s secret hair ingredient “miel,” or honey in Spanish. Honey Baby Naturals was created for mothers who are still searching for amazing and effective products for their kids.


First Latina-Owned Hair & Skincare Line for Naturals in Major Retailers

Passion, Grit & Enthusiasm are the keys to success for Honey Baby Naturals Founder and CEO, Aisha Ceballos- Crump. What started as a career in chemical engineering has blossomed into an emerging beauty brand and empire that has naturalistas and curlfriends buzzing about all across the country.


For nearly 15 years, she worked in the hair & skincare industry, developing products, formulas & marketing for several major brands.


Finally in 2015, Aisha stepped out on faith and began working on her own products; one that she had been using on her own multi-cultural family for over a decade; one that was effective for the entire family to use; and one that consisted of her secret ingredient: honey. Thus Honey Baby Naturals was born. Aisha has been happily married to her husband, Greg, for 15 years, and they reside in Chicago with their three beautiful children, Khalil, Kyra and Karynn.

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